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Getting Personal
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You are working towards change for an environmental issue that will have an impact on the lives of many homeowners, tourists, and businessmen. Telling their stories would bring an authentic, credible voice to your issue or campaign. The only problem is you haven’t found a way to bring those specific personal stories to the press. How do you find these people? How does your group go about coaching them to talk to the press? What is the benefit of turning environmental stories into human interest stories as opposed to having a business, political, or scientific angle?
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