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Embargoes: Are they for everyone?
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Your organization is releasing a research report, and wants to make sure that you receive good, in-depth press coverage following the release. You decide to send journalists the report in advance of the official release date, placing an “embargo” on when they can run their stories on the report. But if one reporter does not honor your embargo and publishes a story in advance of the official release date, you might lose the opportunity for widespread news coverage. Is an embargo right for everybody? What is the best way to avoid getting “scooped”?
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