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Simplify your words

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Your organization is pitching a story that is technical. You have to sort through a maze of documents and reports written by academics and scientists in order to create a cohesive, easy-to-understand story pitch or press release. How do you simplify technical terms, language and data so that it is understood by your target audience?

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News
The Mining News
For a more comprehensive review of related news read The Mining News.
Jeffrey City: A Comeback Kid?
Skyrocking uranium prices have pundits saying that long-forgotten Jeffrey City could rise again. But some residents say, yeah, we've heard that one before. Addie Goss reports.
2008-03-27
Open-pit mine expansion too risky, panel rules
$190-million project in Northern B.C. rejected by federal-provincial review
2007-09-18
Beware of Mining Hype
The Tse Keh Nay leadership is compelled to add its voice to the recent hoopla surrounding the B.C. mining sector's claims of glory, such as those made by Michael McPhie in his recent editorial in the Vancouver Sun and those recently made in this publication.
2007-07-26
 
 

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